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In April, a group of film and television experts asked Apple to respond to a long-standing Final Cut Pro upgrade request and better promote a powerful program that is popular as a standard editing tool in the industry. Signed.

Cupertino provided some relief in a public reply to Thursday’s letter.

Apple replies to an open letter about making Final Cut Pro a standard tool in the movie and television industry

Apple responded to an open letter on Thursday, with television industry experts sending it about a month ago to ultimately help Final Cut Pro realize its potential as a standard editing tool for professionals. I urged the company.

“At Apple, the creative community has always been very important to us,” Apple said. The answer also promised to address “your key feature requirements” and said Apple would add new training products, expand workshops and set up an expert consultation panel.

Inside story

About 20 years ago, Final Cut had a strong position in indie and professional filmmaking. But when Apple announced Final Cut Pro X, a major rewrite of the app in 2011, it was flooded with criticism.

The renewal included major upgrades, but what critics said was an essential feature, and the software was unsuitable for professional work. Competitors like Avid and Adobe Premiere took full advantage of the situation and took market share.

At that time, Apple responded to criticism with a series of feature updates. And while Hollywood’s reputation remains undermined, Final Cut Pro has penetrated the independent video creator market, such as YouTube.

The experts who signed the open letter focused on making some changes to improve Final Cut Pro’s reputation and increase its adoption in Hollywood productions.

The letter pointed out that Final Cut Pro doesn’t work well with other production workflow tools. Apple hasn’t done enough to modify the reputation of the application in the industry, he added. And that’s despite the fact that some of the most important missing features have been fixed.

Addressing these issues further can be useful for editors who want to use Final Cut Pro but cannot get approval from producers and directors.

According to the website, this is Apple’s complete reply FCP.co:

To the authors of recent open letters about Final Cut Pro in the television and film industry: At Apple, the creative community has always been very important and we appreciate your feedback.

The fascinating projects that Final Cut Pro has created so far range from Hollywood movies and famous commercials to impressive works by celebrities in major television shows and online content creation.

We are confident that we have plans in place to respond to requests for critical features, but we will work together to further strengthen these efforts, support film and television projects, and keep posting important updates. I also know that I need to. This includes performing the following steps:

• Starting this month, we’re launching new training products for professional video and Apple certification with our partner Future Media Concepts.
• Starting this summer, a panel of industry experts will be set up for regular consultations.
• Expand the content and frequency of Final Cut Pro workshops on major movies and TV shows.

We would like to work with you to support your film and television projects. We will continue to seek opportunities to promote better connections and important dialogues with our enthusiastic user community.